16th June 2020
Event Organisers For The New World
The Assembly, an events company with a different approach, officially launched 1st June, founded by Michael Dynan and Nancy Baughen offering a robust and winning combination of creative and commercial prowess. This 360o future-thinking company is set to explore new and exciting partnerships for live events bringing a modern take and reforming traditional exhibition formats.
From intimate product launches to global scale exhibitions, their focus on modernisation and reform in the events sector is matched only by their ability to maximise commercial potential. A hybrid approach of the physical event with the digital world harnessing the latest technology. Never has this been more relevant considering the current climate.
A key focus will be creating valid and impactful relationships with partners. Currently working with publishers, associations, TV producers, property developers, media owners, brands and exhibition organisers – The Assembly has the skillset, drive and ability to turn any I.P into a commercial successful and memorable event.
The Assembly are perfectly positioned to create impactful communities for partners and their audiences.
Michael Dynan, Joint Founder, commented “Now more than ever, our vision of creating a strong community around an event is an essential part of our DNA and is at the core of our philosophy. Through the Assembly, we will bring like-minded partners, visitors, suppliers, experts and key influencers together to ensure our events always deliver engaging and collaborative conversations and experiences. We believe any event is more than the physical open days and the community should be engaged all year round”.
The Assembly is set up to work on entire projects or can tailor a single element that needs assistance to provide the right solution for partners, this can include:
Conception and strategy
- Sponsorship/partnership acquisition and activation
- Brand development and elevation
- Virtual and hybrid event solutions
In addition to their core business of live events (and in response to the current crisis), The Assembly have created a ground-breaking virtual team offering multiple virtual event solutions. Working with some of the UK’s leading live TV producers these virtual solutions will merge Live Events with Live TV production offering fully immersive, interactive and collaborative events.
One of the founding directors of Media 10 and hugely influential in the launch and acquisition of over 30 successful event titles. Michael was the commercial director across the majority of Media 10 events between 2005 and 2016 (including Grand Designs Live, The Ideal Homes shows, The Cake and Bake shows, UK Construction Week, 100% Optical, HRH Coronation Festival, Duke of Essex Polo). Mike set up the Media 10 offices in South Africa and China. From 2017 he was the Managing Director of Media 10 China (Design Shanghai, Design China, Xintiandi Design Festival, Best of British, Ideal Home Show China). Until the sale of the Design portfolio to Clarion last year when Michael decided to move back to the UK and set up The Assembly.
With over 20 years’ experience in live events, Nancy has worked with many of the most eminent and distinguished event organisers in the World. Working across multiple sectors and styles of events in both consumer and business to business portfolio’s across Europe and Asia. Nancy is renowned in the industry for her specialism in sponsorship and partnership management having initiated and delivered 100’s of successful commercial partnerships with some of the world’s premier brands (including Sony, Samsung, Jaguar Land Rover, Virgin Media, Miele and Alibaba).
The Assembly are pleased to announce their first two senior appointments, Jane Galpin and Sarah Dynan.
Distinguished in the corporate sector, Sarah is a master of bespoke luxury events and all things party. Sarah has organised occasions in some of the most impressive and often challenging locations worldwide from derelict warehouses to royal courts. Sarah excels in building communities and driving ongoing conversation around and event.
Jane’s broadcast backbone stems over 20 years, producing flag-ship lifestyle, fashion & beauty television such as the iconic BBC’s The Clothes Show and birth of Clothes Show Live event which ran for decades at the NEC; for C4 the TV show and consumer events for How to Look Good Naked and 10 Years Younger as well initiation of the fly on the wall documentary series The Model Agency.
Her largest undertaking with Wayne Hemmingway for city take over in Liverpool saw her staging the largest catwalk show in the world to take the Guinness Book of Records top spot for most models on the catwalk to mark Cunard’s 175th anniversary of transatlantic travel.
The Assembly are now recruiting for marketing and sales roles.
The Assembly will be announcing two major launch events coming for early 2021 in the coming weeks.
For further information and interview requests please contact:
Revolve Management | firstname.lastname@example.org | 07968 302898
The Assembly Events Group Ltd |email@example.com | 07596 570373